SRAWBERRIES AND CREAM

Dear Taste Club Member,

If you’ve noticed that British strawberries seem sweeter, juicier and more flavour-packed this summer, you’re not imagining it. Thanks to the warm, sunny weather, growers are calling this one of the best strawberry seasons in years, with beautifully ripe fruit arriving earlier than usual.

And what better way to enjoy them than with a generous spoonful of fresh local cream? Whether you’re watching Wimbledon, hosting a garden BBQ or simply making the most of the sunshine, strawberries and cream is one of Britain’s favourite summer traditions.

We’re delighted to stock delicious Herefordshire strawberries from Mudwalls Food Group, where freshness is everything. Most of their strawberries travel from farm to store within just 24 hours, helping them arrive bursting with flavour. Better still, they’re packed in biodegradable sugarcane punnets with fully recyclable lids and sleeves, making them a more sustainable choice too.

To complete the perfect summer pairing, we’re featuring Cotteswold Dairy Organic Double Cream on Taste Club promotion throughout July, with 50p off. Produced just down the road by one of the region’s best-loved dairies, it’s wonderfully rich, creamy and the perfect partner for this year’s exceptional strawberries.

Our Summer Picks:

Herefordshire Strawberries from Mudwalls - picked for flavour and delivered fresh from local farms.

Cotteswold Dairy Organic Double Cream - now 50p off throughout July.

Sometimes the simplest pleasures are the best. Pop into the store this month and enjoy one of summer’s most iconic combinations - fresh British strawberries and local cream. We think you’ll taste the difference.